Society · Facts & sources
4 sourced facts about digital and social trends — how search, social media and online habits have grown and shifted, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answerover 1 billion/day
Search volume had already grown from just 10,000 daily searches a decade earlier, in 1998.
Source: Exploding Topics (Google search data) (2009) explodingtopics.com
AnswerSeptember 2021
TikTok reached that milestone faster than most earlier social platforms.
Source: TikTok Newsroom (2021) newsroom.tiktok.com
Answerabout 5.24 billion
That's nearly two-thirds of everyone on Earth, and the total is still growing each year.
Source: DataReportal (Kepios analysis) (2025) datareportal.com
Answerabout 6 hours 38 minutes
That figure covers all internet use, not just social media, including work, streaming and browsing.
Source: DataReportal (GWI analysis) (2025) datareportal.com